IRO

BORN IN PARIS AND INSPIRED BY THE RAW ENERGY OF THE 70S AND 80S AMERICAN ROCK SCENE, IRO WAS CREATED WITH A VISION: TO BUILD A SIMPLE YET POWERFUL WARDROBE, COMPOSED LIKE A SOUNDTRACK.

Not for the runway, but for the effortlessly cool women you see in motion on the streets—confident, free, and unapologetically themselves.

To this vintage New York rock spirit, IRO adds Parisian romanticism and a joyful touch of Japanese eccentricity. This unique blend gives the brand its signature balance of edge, elegance, and modernity.

At IRO, contrasts reign. Fabrics, cuts, and seasons are mixed with ease—leather meets prints, tight pairs with loose, summer lives in winter and vice versa. It’s a style shaped by the women who wear it: fearless, hyperactive, and limitless.

Since opening its first boutique in Saint Germain in 2006, IRO has grown into a global name, coveted by women in fashion capitals from Soho to Seoul, London to Shanghai, or Los Angeles to Qingdao. With over 70 boutiques and 600 points of sale worldwide, the brand continues to expand—always staying true to its soul.

Schedule

Summer hours:

Monday – Saturday 11:00 h – 22:00 h.

Sunday closed

Winter hours:

Monday – Saturday 11:00 h – 22:00 h.

Sunday closed

*Opening hours are subject to change in winter.

Calle de Ribera

29660 Marbella, Puerto Banús

www.iroparis.com