DIESEL

In 1978, Renzo Rosso founded Diesel with a bold vision: to create the world’s most innovative denim. Amidst a global oil crisis, when diesel was seen as an alternative fuel, Rosso embraced the symbolism—positioning his brand as a rebellious alternative to mainstream casual wear giants. From the beginning, Diesel was destined for global reach, and its name—simple, powerful, and universally pronounced—perfectly captured that ambition.

Diesel’s slogan, “For Successful Living,” has been a cornerstone of its identity, echoed through decades of ironic, provocative, and playful campaigns that redefined fashion advertising. While others followed trends, Diesel carved its own path—where the world zigged, Diesel zagged.

With over 5,000 points of sale and more than 400 monobrand stores worldwide—including 37 in the U.S.—Diesel has become a global icon. Between 1978 and 2012 alone, the brand introduced over 2,000 unique denim washes, cementing its legacy as a pioneer in creativity, craftsmanship, and fearless self-expression. 

Schedule

Summer hours: Monday- Sunday 11:00-21:30

Winter hours: Monday- Sunday 11:00-21:30

*Opening hours are subject to change in winter.

Calle de Ribera

29660 Marbella, Puerto Banús

[email protected]

www.diesel.com