This summer, Puerto Banús, one of the most emblematic nautical tourist destinations in the Mediterranean, is being digitally launched. Due to the launch of its social networks: Facebook and Instagram, the iconic location presents its digital communication campaign « Like no other ». It shows the unique lifestyle of Puerto Banús through the three clips and six graphics that it is made up of. The campaign will be available on the brand’s digital platforms from mid-July and will be gradually unveiled up until the end of August.
Puerto Banús, a way of life “like no other”
« Like no other » invites its audience to think beyond those established, differential values which have represented Puerto Banús over the last 50 years. With a relaxed tone and with the inclusion of good humour, the campaign presents the particular point of view of the visitors to the port, who are passionate about luxury and are lovers of good living. « Like no other » moves to the digital platforms of the port to approach the new generations and continue to share their original and captivating spirit, urging them to be unique and daring.
A unique destination
Approaching its 50th anniversary in 2020, the iconic Marbella marina stands out for having one of the highest mooring prices in Europe. In addition, it is one of the shopping destinations with one of the largest concentrations of internationally renowned firms in Southern Europe such as Dior, Saint Laurent, Hermès, Louis Vuitton, Gucci, Dolce & Gabbana, Jimmy Choo, Tom Ford and Bottega Veneta. This offer places Puerto Banús at the top of the destinations with the highest average non-EU purchase ticket in Spain. Thus, Puerto Banús reinforces its mission: to lead the nautical tourism and luxury leisure in the Mediterranean and to be one of the places of maritime shopping and a reference point of the country.