{"id":28605,"date":"2019-12-16T13:19:29","date_gmt":"2019-12-16T12:19:29","guid":{"rendered":"https:\/\/makainch.com\/noticias\/puerto-banus-introduces-its-50th-anniversary-campaign\/"},"modified":"2025-12-03T15:25:56","modified_gmt":"2025-12-03T14:25:56","slug":"puerto-banus-introduces-its-50th-anniversary-campaign","status":"publish","type":"post","link":"https:\/\/puerto-banus.com\/en\/news\/puerto-banus-introduces-its-50th-anniversary-campaign\/","title":{"rendered":"Celebrating 50 Years of Puerto Ban\u00fas"},"content":{"rendered":"\r\n<h1>Celebrating 50 Years of Puerto Ban\u00fas<\/h1>\r\n<p style=\"text-align: left;\">El pasado d\u00eda 5 de diciembre de 2019 la alcaldesa de Marbella, M\u00aa \u00c1ngeles Mu\u00f1oz Uriol y el CEO de Puerto Ban\u00fas\u00ae, Juan N\u00fa\u00f1ez Insausti, inauguraron la II Edici\u00f3n del Christmas Market y presentaron las claves del 50 aniversario de Puerto Ban\u00fas que tendr\u00e1 lugar en 2020, adem\u00e1s de la imagen y el primer v\u00eddeo de campa\u00f1a.<img decoding=\"async\" class=\"aligncenter size-large wp-image-7361\" src=\"https:\/\/puerto-banus.com\/wp-content\/uploads\/2022\/12\/50_aniversario_alcaldesa-1200x800.jpg\" alt=\"\" width=\"640\" height=\"427\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<h3 style=\"text-align: left;\"><strong>50 Aniversario: construyendo el Puerto Ban\u00fas del futuro<\/strong><\/h3>\r\n<p>&nbsp;<\/p>\r\n<p style=\"text-align: left;\">2020 ser\u00e1 un a\u00f1o muy especial para Puerto Ban\u00fas ya que se cumple medio siglo de su inauguraci\u00f3n, que tuvo lugar en 1970. Para el puerto deportivo, su\u00a0 50 aniversario es una oportunidad \u00fanica para reforzar el posicionamiento de Puerto Ban\u00fas, construyendo lo que ser\u00e1 el Puerto Ban\u00fas del futuro.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p style=\"text-align: left;\">En 2020 se realizar\u00e1n un conjunto de acciones con el objetivo de atraer a un nuevo p\u00fablico objetivo, los millennials, un perfil de alto poder adquisitivo. La campa\u00f1a, que engloba el conjunto del destino, Marbella y Costa del Sol, contar\u00e1 con la presencia de prescriptores de relevancia nacional e internacional que representen los principales valores de marca de Puerto Ban\u00fas. En ella, las redes sociales tendr\u00e1n un papel fundamental.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3 style=\"text-align: left;\">Nueva imagen, nuevo logotipo<\/h3>\r\n<p>&nbsp;<\/p>\r\n<p style=\"text-align: left;\">Para celebrar este momento hemos creado una nueva imagen, el logo del 50th aniversario del puerto que estar\u00e1 presente en todas las piezas y campa\u00f1as que lancemos el pr\u00f3ximo 2020, un logo que sigue la l\u00ednea de nuestra identidad corporativa con trazos actuales y elegantes y con uno de nuestros colores identificativos: el cobre.<img decoding=\"async\" class=\"aligncenter size-full wp-image-7370\" src=\"https:\/\/puerto-banus.com\/wp-content\/uploads\/2022\/12\/pb_50_years_blog_777x450px.png\" alt=\"\" width=\"777\" height=\"450\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p style=\"text-align: left;\">\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p style=\"text-align: left;\">Puedes ver el v\u00eddeo institucional del lanzamiento de la campa\u00f1a a continuaci\u00f3n:<\/p>\r\n<p>&nbsp;<\/p>\r\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-28605-1\" width=\"1080\" height=\"608\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/puerto-banus.com\/wp-content\/uploads\/2019\/12\/Puerto-Banus-Marbella-50-years_v3-3-opcion-B-9mb.mp4?_=1\" \/><a href=\"https:\/\/puerto-banus.com\/wp-content\/uploads\/2019\/12\/Puerto-Banus-Marbella-50-years_v3-3-opcion-B-9mb.mp4\">https:\/\/puerto-banus.com\/wp-content\/uploads\/2019\/12\/Puerto-Banus-Marbella-50-years_v3-3-opcion-B-9mb.mp4<\/a><\/video><\/div>\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Puerto Ban\u00fas unveiled its 50th anniversary campaign, featuring a year-long program of cultural events, exclusive collaborations, and commemorative activities that honor five decades of Mediterranean glamour and innovation. <\/p>\n","protected":false},"author":409,"featured_media":27408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"categories":[430,437],"tags":[],"class_list":["post-28605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banus","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Celebrating 50 Years of Puerto Ban\u00fas | Puerto Ban\u00fas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/puerto-banus.com\/en\/news\/puerto-banus-introduces-its-50th-anniversary-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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