For the fourth consecutive year Marbella has become the showcase of one of the best sporting events in the world, with the celebration of the fourth edition of Senior Masters Cup at the Puente Romano Tennis Club on 27 and 28 September. In this fourth edition of the Senior Masters Cup has had the presence of national and international players such as David Ferrer, Feliciano Lopez, Tommy Haas and Tommy Robredo, different world tennis stars who have participated in this edition with a high level of tennis and competition. There have been millions of impacts both in media and social networks during the days before the tournament and after the presentation. The event has had presence in national reference digital media like Marca, As, Efe, Europa Press, Mundo Deportivo, La Vanguardia, El Desmarque, etc. and in provincial and local media such as SUR (both on paper and digital), Malaga today or La Opinión de Málaga. The fourth edition of the Senior Master Cup has been broadcast on television and radio: – On television, the report made by David Ferrer and Feliciano for El Chiringuito de Jugones, by Josep Pedrorol, a national benchmark program in the field of sports, which every night its audience exceeds 200,000 people. In addition, this same report was broadcast in the sports section of laSexta impacting more than 700,000 people. On the other hand, the live broadcast of the grand final of the IV Senior Masters Cup in Eurosport has meant again a very good coverage and positioning for the tournament. – On the radio, the presence has been very significant and with a wide reach in all the relevant radio stations at provincial level: SER, Cope, Onda Cero and Radio Marca. Also, several interviews of the players were broadcast as Feliciano Lopez or Joaquin Rios in the provincial program SER Deportivos. The final brooch of the Senior Master Cup was reached with the final between David Ferrer and Feliciano Lopez, where the latter managed to become champion after his revenge after the final in Valencia and won 6/2, 5/7, 9-11 against Ferrer. The Spanish tennis player Feliciano Lopez was proclaimed champion of the 4th edition of the Senior Masters Cup in Marbella. Congratulations, Feliciano!